SEO Basics: How to start with SEO?

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Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? • Read More »

Grow your business with ratings and reviews

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Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy • Read More »

Yoast SEO 12.5: Behind the scenes improvements

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Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. These last couple of months here at Yoast SEO HQ have all been about building better things. Behind the scenes, we’re making good progress at getting our flagship • Read More »

WordPress robots.txt: Best-practice example for SEO

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Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files • Read More »