Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Before a search engine can rank a page or a post, it needs to index it. A crawler must discover a piece of content before it can evaluate • Read More »
Marieke van de Rakt Marieke is partner at Yoast. She runs our academy, marketing and research departments. She loves to write about content SEO and site structure. Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to • Read More »
Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. “If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail • Read More »
Marieke van de Rakt Marieke is partner at Yoast. She runs our academy, marketing and research departments. She loves to write about content SEO and site structure. Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content, you need to • Read More »
You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic • Read More »
Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show • Read More »