How to use headings on your site

Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Headings help users and search engines to read and understand text. They act as signposts for the readers, and make it easier for people to understand what a post or page is about. • Read More »


Why storytelling is good for SEO

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she • Read More »


A story about Schema, structured data and robots

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Once upon a time, a little robot came to a site to figure out what it was about. The robot read some words and followed some links and • Read More »


Backlinks: Your Free Link Analysis Tool

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). • Read More »


Schema.org is hard; we’re making it easy

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no • Read More »


Yoast SEO 11.0: Structured data awesomeness

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Structured data is incredibly important. Many of the current and future search enhancements are — or will be — powered by structured data. While search engines are good • Read More »