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How to learn SEO: 7 tips for effective learning

Dijana Muzhdeka Dijana is an e-learning content developer at Yoast. She enjoys creating materials that help people learn. SEO: they say it’s the key ingredient to online success. But if you’re a beginner, two questions might pop up in your mind: 1) Can you learn SEO (hint: you can) and 2) how do you learn • Read More »


SEO copywriting: the ultimate guide

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. SEO copywriting is both a key element and a big challenge in every SEO strategy. As search engines crawl web pages, the content of your website • Read More »


Beyond exact keyword matching: optimize your text naturally

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Our green bullets are addictive. We get that. While these green bullets help people to optimize their texts for the search engines, we don’t want people • Read More »


Why you should buy Yoast SEO Premium

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast. He’s a digital marketer, developer and an Open Source fanatic. Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But, there is also a free version of Yoast SEO. So, • Read More »


Yoast SEO 13.0: Behind the scenes improvements

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Today, we’re releasing Yoast SEO 13.0. This release is one in a series of releases focusing on improving our code and fixing issues — most of them behind the scenes. In • Read More »