Archives:

5 link building DON’Ts you didn’t know about

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a • Read More »


Gutenberg tips

Remkus de Vries Remkus is Manager Partnerships at Yoast and also focusses on our Translate Yoast site. Additionally, he works on the WordPress Project organizing and mentoring WordCamps. Another week, another roundup! We saw WordPress’ growth hit an important milestone last week, and an interesting proposal was made concerning available blocks in the editor. Let’s • Read More »


Internal linking for SEO: Why and how?

Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give • Read More »


How does Google understand text?

Jesse van de Hulsbeek Jesse van de Hulsbeek is the Yoast Academy lead. He creates SEO training courses and works on the Academy’s didactic methods. On Yoast.com, we talk a lot about writing and readability. We consider it a very important part of good SEO. Your text needs to satisfy your users’ needs. This, in • Read More »


Yoast SEO 10.0: Meet the new SEO analysis

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a • Read More »