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Does readability rank? On ease of reading and SEO

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, • Read More »


How to optimize your news site

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the • Read More »




What type of content should a cornerstone article be?

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create • Read More »


What is a keyword strategy?

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which • Read More »