Archives: Marketing

Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, • Read More »



The Definitive Guide to Mobile Deep Linking

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app • Read More »



How to Rank Your Old, Outdated Content

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, • Read More »