Archives: SEO

Yoast SEO 13.0: Behind the scenes improvements

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Today, we’re releasing Yoast SEO 13.0. This release is one in a series of releases focusing on improving our code and fixing issues — most of them behind the scenes. In • Read More »


5 tips to improve your branding

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and • Read More »


On-SERP SEO can help you battle zero-click results

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. On-SERP SEO is the process of fully optimizing the first page of a search engine to maximize the visibility of your brand. On-SERP SEO is a tool you can use to • Read More »


Why text structure is important for SEO

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will • Read More »


How to Check if Google Manually Reviewed Your Site

Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through • Read More »


Social media strategy: Where to begin?

Siobhan Cunningham Siobhan is lead of the Social media team at Yoast. She enjoys writing and is interested in basically any type of digital communication. Social media is not to be ignored these days: it’s everywhere! So, when you’re working on building and growing your website, you need to take social media into account. Not • Read More »