How to Find the Right Keywords to Rank #1 on Google For

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your • Read More »



How to use storytelling in a blog post

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. People like reading stories. Stories are a great way to captivate your audience. But how do you use stories in a blog post? And, how do you • Read More »


Photography SEO: How to optimize your images

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: “In galleries, do you have • Read More »


Link building from a holistic SEO perspective

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the • Read More »


How I Grew My Declining Google Traffic

When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope. But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic • Read More »