It’s not enough to ‘write content’. You have to publish resources.

Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about • Read More »


Yoast SEO 12.6: Getting help in the plugin is now easier

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. In Yoast SEO 12.6, we’re activating our new beacon for help documentation. This tool helps answer the questions you might have about using Yoast SEO. It’s easy to • Read More »


Five annoying contact page mistakes

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! If your business website’s goal is to get in touch with (potential) customers, you should avoid contact page mistakes. It’s detrimental to UX if • Read More »


Search Console showing errors in your product structured data?

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff • Read More »


Yoast SEO 12.5.1: Patch release for time-offset issue

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. Today, we’re releasing Yoast SEO 12.5.1. It contains a patch to make sure the publication date of your posts is picked up correctly by Google, so the right time • Read More »


5 SEO copywriting mistakes you should avoid

Melina Reintjens After getting her Master’s in Art & Visual Culture, Melina worked in the cultural sector, editing and writing all kinds of texts. She enjoys applying her writing skills and eye for detail in the blog team at Yoast. Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you • Read More »