Don’t make your focus keywords too long

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. It can be a great strategy to focus on long-tail keywords. But don’t go overboard! If you make your keyphrase too long and use it often in • Read More »


How to find the perfect WordPress theme

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a • Read More »


Website maintenance: Check and fix 404 error pages

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about • Read More »



How to craft great page titles for SEO

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a • Read More »


Where your branding meets your keyword strategy

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your • Read More »