What is link building?

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most • Read More »


How to get a Google answer box

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages • Read More »


The ultimate guide to content SEO

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write • Read More »


What Type of Links Does Google Really Prefer?

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links • Read More »


WordProof, CoBlocks update, Genesis framework 3.0 beta and more

Remkus de Vries Remkus is Manager Partnerships at Yoast and also focusses on our Translate Yoast site. Additionally, he works on the WordPress Project organizing and mentoring WordCamps. Another week, another news roundup! In this edition, we’ll cover an interesting solution to really authenticate your content. I’d also like to highlight a tutorial on how • Read More »


Content design: a great way to make user-centered content

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. You might know about content marketing and SEO copywriting, but do you know about content design? This new process is aimed at making content production much more structured • Read More »