For the bloggers who started building websites in the early 00s, blogging was ‘just’ writing an update on your life or writing a tutorial. Photos were not usual and if you had photos, you made sure the title of the blog post contained something like: ‘warning: image heavy’. Today, you cannot imagine posting a blog without an image. Your post is less likely to be picked up on Facebook, Twitter and even Google. And as we all know, even the Yoast SEO plugin tells you to use images in your post! But… why do you use those images? And where do you get them from? Fear not! I’m going to share all my secrets with you. Again!
Why you should use images in your blog posts
My most popular posts on my blog are, not quite coincidentally, posts with high-quality images. A picture is worth a thousand words. And this holds very true for bloggers in a niche that’s saturated. If a visitor has to choose which site to visit on Pinterest or Facebook, they will choose one with an image that’s compelling to them. Sure, your call to action will have to persuade them as well, but if you don’t use images, or don’t use high-quality ones, they very well might skip your blog post.
There’s another reason why you need proper images, other than social sharing: Google images. When you have high quality and optimized images, your images could rank first when people perform a Google image search. There are several posts I actually rank first with on Google Images. And does this give me visitors? Yes, it sure does!
Before you grab your camera…
Before you fear you have to invest in photography courses, have to hire a professional photographer or you just cannot create the right photos, read on. Because I’ve got some tips and tricks for you.
Use stock photos
If you cannot create your own photo for whatever reason, there are a lot of stock photo websites you can grab images from. Do not, and I repeat, not, Google search for images and just grab them. This is stealing. The photos you are placing on your website, belong to someone else. You need to have the photographer’s permission. You don’t want to see your blog post on someone else’s blog. A photographer does not like their photo on your site without permission. You wouldn’t be the first one to get a claim from a photographer, and rightfully so.
But if you can’t just grab every image, where should you find them? Luckily, there are quite a few stock photo websites out there that have licenses that permit you to use the photos. Please always check the licenses described on the website. Because I like you and because I’m feeling very helpful today, I’ve explored the licenses on the sites below.
Unsplash is my absolute favorite. The images on here are gorgeous, the website is easy to navigate and the licensing is very clear. All photos published on Unsplash, are free for commercial and non-commercial use. You can alter the images if you wish without needing to give the photographer credit. I use this website for my personal blog quite often. Especially for blog posts about motherhood, when I don’t want to photograph my own child.
Pixabay has both paid and free images. A lot of images here do not require crediting the photographer. If you don’t have to credit and you can alter the image, you will find that the image is released under Creative Commons CC0.
Foter claims there are over 335 million free stock photos on its site. Just conduct a search. Each and every photo will display the license under which it’s listed. Some photos require credit to the photographer, some photos may not be altered and some may not be modified. It can be quite hard to find a picture you like here, especially if you have to make sure you comply with the licenses.
But what if my blog is about a subject I can’t find a photo for?
What if you write about blogging or programming? Or about showering, and you don’t want to have someone naked on your blog who’s enjoying their shampoo a tad too much? Be creative! You’re a blogger, a writer, you can be creative with images, can’t you? For that blogging article, use a (stock) photo of a laptop. And for that shower, use a shower head. Or just running water. Remember: the image does not replace your article, it’ll enhance it and grab your reader’s attention.
But what if you really, really, really cannot find a suitable image? Well, have you ever heard of Canva?
Canva is amazing
With Canva, you can create designs for every need in your browser. It holds a lot of free designs you can use. There are premade designs for Pinterest, Facebook, Instagram, posters and more. With these designs, varying from drawings to quotes and photos, you’ll be able to find a suitable image for your blog post, I’m absolutely sure of it.
We’re lucky to live in a world where it’s very cheap to create your own website. Where you don’t have to pay for WordPress, you can use a lot of free plugins and become big without spending a dime on your website. You might be one of the few bloggers that make a living out of blogging. If so: that’s awesome. I have one request for you in that case: if you make money with your website and you do use stock photos, please consider thanking the photographer by donating a (small) amount to thank them for their work in making your website better. It’s up to you to decide if you wish to do this and if you have the means to do so, but I do believe ‘we bloggers’ owe quite a lot of thanks to the wonderful people out there who share their knowledge and resources for free.
Please let me know in the comments which stock photo websites you use that I haven’t heard of. Oh, and a game for you: spot the stock photos on my own personal blog 😉
Read more: Image SEO: Optimizing for search engines »