Google to launch Helpful Content Update to diversify search results
by It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying …
Author: Donna French
What are Featured Snippets? How to Get Them
You might have noticed the top search results aren’t just links anymore. That’s because Google search results are now full of many features, including the …
Open-source software, open Schema protocol!
We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, …
5 Ways to Use Google Trends for SEO Research
As marketers, our job is to capitalize on what’s popular in the “here and now.” When big news hits, how does the data get interpreted? …
How to use social media (updated 2022)
Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like …
Putting local stadiums, aquariums, and museums on the map with Yoast Local SEO
Public locations/venues — like art theaters, parks, bus stations, and stadiums – play a massive role in people’s lives in a community, town, or city. …