Yoast SEO 19.3: Schema improvements, new word complexity assessment
by Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend …
Author: Donna French
12 Essential Open Graph Meta Tags for Facebook and Twitter
Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get …
Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before
Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, …
How to Do an Effective SWOT Analysis for Your Marketing Campaigns
How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy …
Beyond YouTube: Other sites to post your videos
YouTube is the biggest video website in the world. Over a billion hours of video are watched each day. But while YouTube is the primary …
6 Product Marketing Strategies That Will Get You More Sales
According to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of …