What is indexing in regards to Google?
by Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live — …
Author: Donna French
The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?
If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic …
How to Get Snapchat Friends (When Nobody Knows You)
Snapchat is an invaluable tool for growing just about any business or personal brand. To use it well, you need to get more Snapchat friends. …
What is Statistical Significance and Why Does it Matter?
As marketers, you know how valuable data is to every function of your campaign. From sending emails to optimizing landing pages, you need a full …
Yoast SEO 17.3: Easier and more practical SEO workouts
Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The …
What makes a great YouTube channel?
Phil Nottingham Phil Nottingham is a marketing strategist who specialises in video SEO and brand strategy and search engine optimization. As the world’s second-biggest search …