Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups
The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your …
Category: Marketing
7 Marketing Lessons from Eye-Tracking Studies
With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into …
The 5 Best Link Building Companies of 2020
What are backlinks to search engine optimization? Short version: They’re signals Google uses to determine if your website is a reputable resource worthy of citation. …
What is App Store Optimization?
With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers …
A Guide to Behavioral Segmentation Marketing
Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer …
How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)
Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about …