Google and Bing stress the importance of lastmod in XML sitemaps
by XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have …
The Google Leak: insights and implications for SEO best practices
In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, …
AI Overviews by Google and how Yoast SEO helps you prepare
As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain and improve their search rankings. …
The basics of email marketing
Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy …
Using the focus keyphrase for product pages in Yoast SEO
SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is …
What is ‘Crawled – currently not indexed’ in Search Console?
Google Search Console (GSC) is a powerful tool for site owners. It helps you monitor and maintain your site’s presence in the SERPs. One of …