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Google and Bing stress the importance of lastmod in XML sitemaps
SEO

Google and Bing stress the importance of lastmod in XML sitemaps

Donna Frenchby Donna FrenchJune 18, 20240

XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have …

The Google Leak: insights and implications for SEO best practices
SEO

The Google Leak: insights and implications for SEO best practices

Donna Frenchby Donna FrenchJune 13, 20240

In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, …

AI Overviews by Google and how Yoast SEO helps you prepare
SEO

AI Overviews by Google and how Yoast SEO helps you prepare

Donna Frenchby Donna FrenchMay 31, 20240

As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain and improve their search rankings. …

The basics of email marketing
SEO

The basics of email marketing

Donna Frenchby Donna FrenchMay 29, 20240

Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy …

Using the focus keyphrase for product pages in Yoast SEO
SEO

Using the focus keyphrase for product pages in Yoast SEO

Donna Frenchby Donna FrenchMay 28, 20240

SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is …

SEO

What is ‘Crawled – currently not indexed’ in Search Console?

Donna Frenchby Donna FrenchMay 23, 20240

Google Search Console (GSC) is a powerful tool for site owners. It helps you monitor and maintain your site’s presence in the SERPs. One of …

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