Things we don’t do in Yoast SEO and why
We take pride in our products and our company history here at Yoast. We’ve been around since 2010 and we’ve helped to optimize millions of …
New in Yoast SEO Premium: the word complexity assessment
We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other …
Yoast SEO 19.3: Schema improvements, new word complexity assessment
Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend …
12 Essential Open Graph Meta Tags for Facebook and Twitter
Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get …
Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before
Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, …
How to Do an Effective SWOT Analysis for Your Marketing Campaigns
How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy …