Integrating human insight with AI-generated content: How to maintain E-E-A-T
by Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really …
The beginner’s guide to SEO reporting
When you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether it’s for a client, your manager, …
Turning data into actionable insights: a data-driven SEO strategy
Modern SEO is all about data. Rankings can change overnight, user behavior as well, and search engines increasingly use AI to power the search results. …
How to track website traffic: how many people are visiting your site?
Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can …
How to optimize content for AI LLM comprehension using Yoast’s tools
As AI-driven search engines rewrite the rules of content visibility, one thing is clear: optimization isn’t dead — it’s evolving. Large language models (LLMs) like …
15 years of Yoast: 15 SEO tips for 2025 and beyond
We’re celebrating 15 years of Yoast, and we can’t celebrate without offering some SEO insights. So, here are 15 SEO essentials to focus on in …