Turning data into actionable insights: a data-driven SEO strategy
by Modern SEO is all about data. Rankings can change overnight, user behavior as well, and search engines increasingly use AI to power the search results. …
How to track website traffic: how many people are visiting your site?
Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can …
How to optimize content for AI LLM comprehension using Yoast’s tools
As AI-driven search engines rewrite the rules of content visibility, one thing is clear: optimization isn’t dead — it’s evolving. Large language models (LLMs) like …
15 years of Yoast: 15 SEO tips for 2025 and beyond
We’re celebrating 15 years of Yoast, and we can’t celebrate without offering some SEO insights. So, here are 15 SEO essentials to focus on in …
WordPress 6.8: The highlights you should know about
On April 15th, 2025, WordPress 6.8 was released. This release, named Cecil, is aimed at bringing more control when it comes to the design of …
Stand out in Google search results with product variant schema
Bring your Shopify products to life in Google searches. Highlight product variants that shoppers care about—color, size, pattern, material and audience demography—and watch your clicks …