Google’s MUM understands what you need: 1000x more powerful than BERT
Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Natural …
How to Recover From Any Google Penalty
SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized …
How to Use Lucrative Keywords in Question Form to Answer Users’ Queries
Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight …
When to Target Low Search Volume Keywords
Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the …
Yoast SEO 16.3: Schema structured data improvements
Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Making …
How to Decide on a Business Name: Tools, Tips, and Strategies
There are dozens of considerations entrepreneurs have to keep in mind when launching a new company, from the logo to the product to the packaging. …