SEO vs PPC: Pros, Cons, & Everything In Between
by “Which is better, SEO vs PPC?” If there’s one question I get asked more than any other, this is it. Everyone wants to know who …
Category: SEO
5 Rules for Your Sub-Brand Keyword Strategy
If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail …
Common UX Accessibility Mistakes Found on Websites
Tim Berners-Lee, the inventor of the World Wide Web, says the web is for everyone. Unfortunately, that isn’t always the case. Poor design decisions can …
How Providing Video Transcripts Boosts Your SEO
Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should …
Traffic dropping? How to determine the cause and fix it
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the …
Product identifiers like SKU and GTIN are essential for ecommerce SEO
Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, …