Google’s MUM understands what you need: 1000x more powerful than BERT
by Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Natural …
Category: SEO
How to Recover From Any Google Penalty
SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized …
How to Use Lucrative Keywords in Question Form to Answer Users’ Queries
Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight …
When to Target Low Search Volume Keywords
Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the …
Yoast SEO 16.3: Schema structured data improvements
Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Making …
The readability checks in Yoast SEO: a closer look with our linguists
Willemien Hallebeek Willemien is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines. …