How to get similar pages ranking
by Does having multiple similar pages cause problems for SEO? Can you write about the same topic many times and still get all those pages ranking? …
What Are Soft 404s and How to Fix Them
Have you ever landed on a webpage only to see a big error message serving as a dead end to your reading? As a user, …
UX copywriting: 5 writing tips to improve user experience
At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and …
Examples of E-commerce SEO Done Right (and Mistakes To Avoid)
We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google …
What the New Google Search Essentials Tells Us About SEO
Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But …
What is UX (and why bother)?
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it …