The psychology of scannable content and bullet points
by Table of contents Your content has 15 seconds. That’s it. In those precious moments, your reader’s brain makes a critical decision: scan or abandon. The statistics …
Still not ready for Black Friday 2025? Here is your last minute rescue plan
Heads up! Black Friday is almost here, and if you still haven’t prepared, it’s time to act fast. The clock is ticking, but you can …
Introducing a new AI-powered package: Track your brand in AI search
We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps …
Why is summarizing essential for modern content?
Table of contents Content summarization isn’t a new idea. It goes back to the 1950s when Hans Peter Luhn at IBM introduced one of the …
How to write an effective summary for your content
We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both. …
Go beyond CTR with 6 AI-powered SEO discoverability metrics
Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop …