Ask Yoast: Google Ads and organic rankings
by It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you …
Category: SEO
How I Boosted My Rankings Without Creating Content or Building Links
I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings …
Ask Yoast: Can Google deal with Lazy Load?
We’ve said it time and again: site speed is a crucial aspect of your SEO. That’s why we often write about site speed tools, speed …
What is a slug and how to optimize it?
In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In …
Ask Yoast: Workaround to create category page
It can be quite a search to find the perfect WordPress theme. One that has a design you like, is nice and fast, and has …
WordPress: What is Gutenberg?
You might have felt some tremors in the WordPress world. There is something brewing. Something called Gutenberg. It’s the new editing environment in WordPress and …