A page that is commonly found on all kinds of websites, is the FAQ (frequently asked questions) page. Commonly asked questions or remarks from customers/visitors are addressed on this page. When you visit a site looking for an answer to a specific question, the FAQ page is probably one of the first pages you’ll check.
There are several ways an FAQ page can benefit your site. For starters, it can save you time, if you regularly have to answer emails asking similar questions. In addition, a good FAQ page shows professionalism and expertise, and therefore could help improve your visitor’s trust. A great answer to a potential buyer’s question might tip the balance toward a sale. So, you’ll understand that it’s certainly worthwhile to consider adding an FAQ page to your site, and give some thought to how you do that. Let’s dive in a bit further in this Ask Yoast!
Francesco Fredduzzi emailed us his question on FAQ pages and SEO:
From an SEO-perspective, what’s the best way to create an FAQ page for my website? Should I create a subdomain? Is it better to have a collapsible list (question + answer) on the same page, or a list of links to specific posts that answer each question?
Watch the video or read the transcript further down the page for my answer!
Creating an FAQ page from an SEO perspective
“It really depends. First of all, do not create a subdomain. Make these pages on your own website. Second, if they’re long answers, then there’s nothing wrong with creating individual pages that answer those questions. But if they’re short answers, then the best user experience and thus, usually the best thing to do for Google is to put them on one page and create a larger FAQ page.
Now there’s all these efforts going on in Schema to make things like FAQs more easily marked up so that we can detect what is a question and what is an answer. I suspect we’ll have better solutions for this within the next six months. So stay tuned, subscribe to Yoast.com and make sure that you get all our news. Good luck.”
In the series Ask Yoast, we answer SEO questions from our readers. Do you have an SEO-related question? A pressing SEO conundrum you can’t find the answer to? Send an email to email@example.com, and your question may be featured in one of our weekly Ask Yoast vlogs.
Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, we’d like to refer you to our support page.
Read more: What is UX (and why bother)? »