How to add HowTo Schema to your how-to article
by You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an …
What Do Sites That Have Never Been Penalized by Google Look Like?
User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to …
Yoast SEO 8.2: Automatically add structured data with Gutenberg content blocks
While we’re still only at the start of the Gutenberg adventure, we’re presenting an awesome, brand-new feature for the new WordPress editor today. Meet the …
Annelieke’s Analytics: Secondary dimensions in Google Analytics
Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. …
First things first: writing content with the inverted pyramid style
Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your …
Ask Yoast: How to use video testimonials?
Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that …