As a blogger, you are probably doing your best to grow your audience on a daily basis. You’re optimizing for Google, Pinterest, social media and you do your best to set up and maintain a social media strategy. But, if you want to take your blog to the next level, there’ll come a point you will need the help of your fellow bloggers. In this post, I will explain why you need a network, as well as how and where to build it.
Why you need to network as a blogger
We all know that writing is one of the most lonely professions in the world. Although blogging may not seem as lonely at first glance – you engage with your readers on a daily basis – there’s a high chance you work alone. As a writer, you often live inside your head. Your audience will only ever see your end result: a blog post or social media post. They won’t see the process of you thinking up your idea, killing your darlings or debating whether to write a certain article. You often take those decisions by yourself, or run them by your spouse or best friend. While this is a valid approach, someone who is not ‘in the business’, can only help to a certain extent. While it’s often worth it to discuss certain ideas with your personal network, you’ll probably only ever touch the surface. You might, for example, contemplate archiving your entire Instagram profile to start with a clean slate. Your best friend thinks you’re stupid, while you see bloggers around you do this and grow their following rapidly over the course of several months. And you might be left wondering if you’re cut out for this thing called ‘becoming an influencer’. If you’re at this point, you need a network of people who are like-minded.
At Yoast, I have a lot of colleagues to talk to whenever I need help. I know which person I should ask about SEO, which person knows a lot about Google Analytics and who can help me out when I broke my laptop – again. You need that kind of network for your blog as well. It’s very helpful to create a network so you can discuss certain topics: from SEO to developing websites, and from press releases to personal invitations. If you want to grow, you need a network.
How to network as a blogger
Truth be told, we’re in it for us. This means that everyone you’ll meet, is in it to gain something for themselves. This could be knowledge, reputation, information, cash, products or something else. Knowing this, you’ll understand you can’t just go to someone you don’t know and ask them for that piece of information you want. You might not get an answer or, in the unlikely chance you do get one, it probably is an evasive one. You need to adopt an open source kind of mentality while networking. This means that you’ll share your knowledge with the world and eventually will receive information in return.
I’ll take myself as an example. Although I knew quite a few bloggers online, my network didn’t really grow until I went to a Dutch blog conference last June, to speak about SEO. I told the crowd that I was going to share my secrets with them, and told them, honestly, how weird it felt to do that, because I might very well kill my own blog this way. Strangely, or perhaps not so strange at all, the opposite happened. My blog took off and with it, my network expanded tremendously. People knew where to find me, how to find me, and, also, that I was willing to help look into issues or questions. I answered each question I got, because I love helping out. Did I request favors for each question I answered? No. Was I offered help in return for answering questions or solving issues? You bet! Often, I told people not to worry about it, that I loved to help and that I’d be sure to let them know if they could help me out. And I took people up on their offer, twice now. One of them even got me an invite for a press event of the Walt Disney Company – I mean, it’s Disney!
Where to network as a blogger
You might feel very willing to network with your fellow blog-colleagues out there, but where to find them? If you’ve been on your own for a very long time, it can be tricky to get started. Don’t worry; there are various places where you can network as a blogger, both offline and online.
Online networking as a blogger
As your blog lives online, the easiest way to create a network is online as well. There are a lot of Facebook groups for bloggers in all sorts of niches and all kinds of languages. They’re created by bloggers like you and me. Try to find the groups where you can help other bloggers. I, myself, am in various groups, where I answer questions about the Yoast SEO plugins, SEO in general, WordPress or technical questions, as these are things I can help others with. In return, people help me when I have questions about Pinterest, Instagram or about certain press events that I’d like to attend.
Offline networking as a blogger
Offline networking is even more important than building a network online. While online it’s perhaps easier to mingle in discussions on forums, Facebook, or in Twitter conversations, the deeper and longer lasting connections will often start offline. Have you considered going to a local WordPress meetup, a WordCamp or a blog event in your city or country? These can be quite valuable – trust me, this is where the good stuff happens! If you’re unsure where to start, let me suggest YoastCon.
YoastCon for offline networking
YoastCon is a conference organized by Yoast. It focuses on SEO for all types of websites. I can guarantee you it will certainly focus on blogs as well! The conference will take place 7 and 8 February 2019 in the Netherlands. You’ll not only learn all there is to know about SEO from the very best in the field, there’s also plenty of networking opportunities.
Value your network!
Networking is not about transactions. It’s about building relationships, about finding the people you wish to work with and affiliate yourself with. It’s extremely valuable to invest in networking and maintaining relationships with your fellow bloggers. You never know when they’ll cross your path again or what you could mean for each other in the future. I would love to hear how you go about this, especially if it’s your fulltime job. And of course, let me know if I’ll see you at YoastCon! I would love to meet and talk in real life.