How to adapt your content SEO strategy
by If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top …
Tag: legacy
How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns
Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them …
Checkout page UX – How to provide a good user experience on your checkout page
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that …
How to Create an Effective Social Media Content Calendar
Are you striving for consistency with your social media marketing? A good social media content calendar could be the missing ingredient. Creating a social media …
An In-Depth Guide to Google Analytics 4
NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. …
Accessibility in social media
Social media plays a huge part in our day-to-day lives. It’s used by people from all walks of life. But are your social posts accessible …