What is readability and why is it important?
Camille Cunningham Camille is content manager at Yoast. She writes and optimizes blog posts and enjoys creating content that helps people master SEO. When it …
Tag: legacy
How to Fix Schema Validation Errors
Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The …
Landing Page: What is it, Examples, Tips & Best Practices
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general …
Local business listings with Schema.org structured data
Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. One …
SEO Basics: What is keyword research?
Willemien Hallebeek Willemien is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines. …
What a Unique Selling Proposition Really Means & Why Your Business MUST Have One
If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines …