How to do SEO for boring products
by By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words …
Author: Donna French
How to adapt your content SEO strategy
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top …
How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns
Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them …
Checkout page UX – How to provide a good user experience on your checkout page
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that …
How to Create an Effective Social Media Content Calendar
Are you striving for consistency with your social media marketing? A good social media content calendar could be the missing ingredient. Creating a social media …
An In-Depth Guide to Google Analytics 4
NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. …