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Category: Marketing

15 Market Research Tools That Will Help You Uncover Incredible Insights
Entrepreneurship / Marketing

15 Market Research Tools That Will Help You Uncover Incredible Insights

Donna Frenchby Donna FrenchJune 10, 2022

In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights …

How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns
Entrepreneurship / Marketing

How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns

Donna Frenchby Donna FrenchJune 7, 2022

Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them …

How to Create an Effective Social Media Content Calendar
Entrepreneurship / Marketing / Social Media

How to Create an Effective Social Media Content Calendar

Donna Frenchby Donna FrenchJune 6, 2022

Are you striving for consistency with your social media marketing? A good social media content calendar could be the missing ingredient. Creating a social media …

An In-Depth Guide to Google Analytics 4
Entrepreneurship / Marketing / SEO

An In-Depth Guide to Google Analytics 4

Donna Frenchby Donna FrenchJune 3, 2022

NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. …

Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok
Entrepreneurship / Marketing / Social Media

Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok

Donna Frenchby Donna FrenchJune 1, 2022

With over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI …

Using Ubersuggest for E-Commerce: Everything You Need to Create a Killer Online Store
Entrepreneurship / Marketing / SEO

Using Ubersuggest for E-Commerce: Everything You Need to Create a Killer Online Store

Donna Frenchby Donna FrenchMay 31, 2022

Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find …

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